Guinness West India Porter, the direct predecessor of Foreign Extra Stout, was first exported from the St. James's Gate Brewery in Dublin in 1801. [22] It uses the bitter Galena, Nugget and Target hop varieties which have undergone an isomerized kettle extract process. [16] Breweries followed in Malaysia (1965), Cameroon (1970) and Ghana (1971), whilst licences were granted to other companies to brew Guinness under contract in other African countries and the West Indies. [9] A global Guinness salesman was appointed by the company in 1924, and sales began to be pursued among native populations. Guinness Foreign Extra Stout (FES) is a stout produced by the Guinness Brewery, an Irish brewing company owned by Diageo, a drinks multinational.First brewed by Guinness in 1801, FES was designed for export, and is more heavily hopped than Guinness Draught and Extra Stout, which gives it a more bitter taste, and typically has a higher alcohol content (at around 7.5% ABV). For book news, special columns, auction reports, events, and more. [30] In October 2013, BBDO was awarded responsibility for marketing Guinness in Africa. [10], The first recorded shipment of the beer to the United States was in 1817. Gift cards can be redeemed using the redemption code that was sent to email. A recording of the presentation will be available on the event page under the resource tab. In most overseas markets, Guinness Flavour Extract (GFE) is blended with locally brewed beer to produce FES. Over four million hectolitres of the beer were sold in Africa in 2011, where Diageo intend to grow the product into the continent's highest selling beer.[5]. Douala ist die Hauptstadt der Region Littoral ⦠[33] Some Nigerian versions also contain wheat. Interestingly, three of the illustrated posters in this selection parody Alice in Wonderland, with long (for ads) snippets of text: a 1930 Gilroy poster âOff with its Head!â (pictured); a 1949 âBottle and Jugâ ad by Anthony Groves-Raines; and a 1951 âGuinness in Festival Landâ poster deigned by Eric Fraser. [9], The 1801 recipe included 73 per cent pale malt and 27 per cent brown malt. [15] By 1962, Nigeria had become the largest export market for Guinness, with around 100,000 barrels exported to the country every year. All Rights Reserved. [26], FES was initially introduced into the Nigerian market through importation in the 1940s. [19], FES was sold and then withdrawn in the UK in 1976 as Guinness XXX Extra Strong Stout; it returned in 1994 when interest in craft beer increased. GFE is mixed with a locally brewed sorghum lager, but it differs from the Nigerian version in that it contains no wheat and has a higher proportion of roast barley. The beer is available in bottles and cans. [19] The beer has 47 Bitterness Units. [53], Guinness Anchor Berhad Management Review p42, "Guinness Foreign Extra Stout Arrives in the U.S.", "Bristol-fashion Guinness and the roast barley question", "Guinness Foreign Extra to have lower alcohol content", "Guinness Nigeria becomes largest market for Guinness globally", "Multinational Strategies and Developing Countries in Historical Perspective", "BBDO scoops Guinness in Africa from Saatchis", Johnnie Walker Championship at Gleneagles, https://en.wikipedia.org/w/index.php?title=Guinness_Foreign_Extra_Stout&oldid=1007484036, Pages containing links to subscription-only content, Articles with dead external links from April 2020, Pages with login required references or sources, Articles with unsourced statements from April 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 18 February 2021, at 10:44. [42][43] In Singapore, FES is brewed and distributed by Asia Pacific Breweries. [23], In Africa, the product retails at a premium price, with an up to 100 per cent higher cost than rival beers. Die ehemalige Hauptstadt (bis 1920; seitdem Yaoundé) bildet als Wirtschaftsmetropole das Finanz-, Industrie-, Handels- und Kulturzentrum sowie den Verkehrsknotenpunkt des zentralafrikanischen Staates. [9] From 1929 – 1930 onwards, Guinness switched from using roasted malt in the beer's production to roasted barley. Guinness Nigeria PLC is one of the most popular manufacturing companies in Nigeria in the production of breweries. [26] In China, small amounts of FES are sold, where it is positioned as a premium priced import in upmarket bars. The âGuinness Alice,â written by Ronald Barton and Robert Bevan and illustrated by Gilroy, is âhighly collectible today,â according to the exhibition content online.Â, Step back 100 years in time when you enter Gallagher Books on Denver's Historic. [9] Finally, the beer is allowed to mature in the bottle for 28 days before being sent out for distribution.[29]. You won't be able to use another email address as this is for verification and security purposes. [31][26] As of 2012–13, Nigeria has been the largest market for Guinness by sales. Guinness Flavour Extract, a dehydrated, hopped wort extract made from barley malt and roasted barley, is used for overseas production of the stout. [6] Due to the expense of importation, FES was a premium product, retailing for double the price of domestic stouts. [9], In 1939, shortly after the outbreak of World War II, the British War Office purchased 500,000 half-pint bottles of FES for distribution to hospitals. [9] Each year, six million litres of GFE are made using 9,000 tonnes of barley. The beer is ranked highly on beer rating websites, while beer critics have varying opinions. [50][51] Garrett Oliver notes its refreshing qualities and "distinctive acidic edge". For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14. Douala, im Deutschen Duala, ist mit rund 2,768 Millionen Einwohnern (2015) die größte Stadt Kameruns.Sie ist nach dem Volk der Duala benannt. [37], In Ghana, FES is brewed in Kumasi by Guinness Ghana Breweries, which is 50.5 per cent owned by Diageo. [25] Guinness Flavour Extract was first created by scientists working for the company in the early 1960s. [16] This led the company to build a brewery in Ikeja in western Nigeria to supply the demand; it was only the third brewery in the company's history. [30] In 1999, Saatchi & Saatchi was given worldwide responsibility for marketing the FES brand. [21], The Irish version of FES is brewed with pale malt, 25 per cent flaked barley (for head retention and body) and 10 per cent roasted barley, the latter being what gives the beer its dark hue. [9], In 1951, exports totalled 90,000 barrels, but by 1964 had grown to 300,000 barrels. The switch from malted barley was made in 1986 when the Nigerian government briefly banned imports of the grain. [9] After a peak in strength in 1840, when the beer had an OG of 1098, by 1860, the beer was reduced to its current standard strength of around 1075 OG. [52] On the other hand, it has been criticised by British journalist Tony Naylor as being "more about treacly, boozy warmth" than "complex flavour". [citation needed] In Ghana, the product is believed to have medicinal properties, strengthening the blood and improving circulation. [6] The product was formulated for Irish immigrant workers in the Caribbean. Its origin could be traced to Diago PLC in United Kingdom. [9][44] The beer was again withdrawn from the UK market, returning in 2003 to cater for the increasing African diaspora. [48] Since 2008, FES has been the largest sponsor of the Nigerian national football team. Please read, Vintage Guinness Posters: Down the Rabbit Hole, Bryan A. Garner on the Scandalous History of Grammar, Heritage Auctions Rare Books James Gannon, Director, Hindman to Auction Literature from a Private New Orleans Collection, Freemanâs Achieves $201k for Champlain First Edition, Swann Sets Auction Record for Frederick Douglass Autograph at $112K, New World Record for Houdini-Signed Book at Potter & Potter, Lindisfarne Gospels to go on Display in 2022, A Virtual Snow Day Escape at Cotsen Childrenâs Library, Library of Congress Builds New Collections Documenting COVID-19 Pandemic, 6 Auction Records for Vintage Posters at Swann, Rare, 17th-Century Womanâs Copybook to be Auctioned, Mail Call: Fine Booksâ Spring 2021 Issue, New Jonkers Rare Books Catalogue Features Nineteenth-Century Literature, Online Getty Exhibition Explores Palmyra in English and Arabic, National Gallery Acquires its First Charles Aubry Photograph, Steichenâs Personal Copy of Stieglitzâs Camera Work Heads to Auction, âDemocratizedâ Book, Map, and Manuscript Auctions Promise Finds in All Price Ranges, Potter & Potter to Auction Science, Americana, and more at October Sale, Video Fridays: Carolyn Wells in the Library, Jessica C. Jordan Wins California Young Book Collectors Prize, British Library Makes 40,000 Historical Maps Available Online, The Legendary Vladi Collection of Historical Maps at Guernseyâs, Winnie the Pooh Illustration Could Bring $50,000+ at Heritage Auctions, Center for Book Arts to Host Virtual Reception for Three New Exhibitions, Hakeâs American Memorabilia Sale Realizes $2.9 Million, The Huntington Acquires Telegraph History Archive, The Restoration of a 1774 Congressional Pamphlet Found in a Paper Bag. [1] Many breweries consider diacetyl an off-flavour, but Guinness consider it a "signature flavour" of FES. [8], The American trade was disrupted by the onset of World War I and then discontinued entirely with the introduction of Prohibition. [18] Historically a small proportion of Guinness production, it was this success, especially in Africa but also in Asia, that allowed FES to grow into a 4.5 million hectolitre brand. [9] It was released in Nigeria in 2005, where it constitutes 5-10 per cent of Guinness sales in the country. [9] Since 1950, in an attempt to recreate the flavour profile of bottle conditioned FES, the beer has been produced by blending fresh FES with 2 per cent FES that has been aged for up to 100 days, which has developed a high lactic acid content. [23], Guinness have used a slightly different variant of their yeast to brew FES since 1960. [9] The syrup is shipped from Ireland, where it is added at the ratio of 1:49 to locally brewed pale beer. Required Cookies & Technologies. Guinness Nigeria PLC. Foreign Extra Stout constitutes 45 per cent of total Guinness sales globally. [26] FES (6.8% ABV) is brewed and distributed in Malaysia by Heineken Malaysia Berhad. To order, it is necessary to enter the delivery address, desired date and time, choose the items and register by filling in the âcheckoutâ form, as well as following all the steps of the purchase so that it is successfully completed. [26], FES is the oldest variant of Guinness that is still available, although its ingredients and production methods have varied over time. [39] The Malaysian variant is distributed throughout most of South East Asia. The brew was reduced in ABV from 8 to 6.8% in 2008, and further reduced to 5.5% ABV from 2016, in response to changes in alcohol duty. [49], The beer is ranked highly on beer rating websites. [35][36], The brewing of FES has taken place at Sierra Leone Brewery since October 1967. [9] Following discontinuation of export during World War II, FES did not return to the United States until 1956, but this was to prove unsuccessful, and the beer was withdrawn shortly afterwards. The RLA, in partnership with 6 River Systems, brings to you a new virtual event, that includes a thought leadership panel and a virtual site tour of Project Verte. [30] Guinness credits the campaign with allowing the company to lead the Africa beer market by 50 per cent in 2000, experience volume growth of up to 50 per cent in some markets, achieve brand recognition of a reported 95 per cent, and by doubling Guinness sales in Africa by 2003. [6] By 1959, sales in Ghana had grown large enough for Guinness to establish a joint venture in the country with the United Africa Company. The syrup is shipped from Ireland, where it is added at the ratio of 1:49 to locally brewed pale beer. [19], In the year 2012 - 2013, sales of Guinness in South East Asia were over £100 million. [6][8] Australia remained the single largest export market for the product until 1910, when it was eclipsed by the United States. Whether an expression of religious beliefs, rites of passage, or personal interests, tattoos are here to stay. [20] In 2013, FES received a packaging redesign in Africa and other selected markets, with a gold foil top and a new label. The extra hops were intended as a natural preservative for the long journeys the beer would take by ship. [22] The beer contains about a third more hops, and nearly double the amount of roasted barley than Guinness Draught. [12] The first recorded exports to South East Asia began in the 1860s. [23][24] The beer is force carbonated. [9] This changed from the 1920s onwards, and among the first natives to develop a taste for the drink were the ethnic Chinese of the Malay Peninsula. The guest must make sure that all the information regarding address, email and phone contact are correct. [6] Exported in barrels, the product was then bottled locally, which helped to reduce costs. But these posters and placards, at least the older ones, are more than that; they are eye-catching, funny, even literary, and they showcase some of the best art in advertising. Travelers to Dublin are bound to see signs for Guinness beer just about everywhere they turn. [19][30] 13 breweries in Africa brew FES. [16][47] This was updated for 1999–2006 with the Michael Power campaign, which aired all over the continent. [9] Beer writer Roger Protz describes the Nigerian product as "strikingly different" from the Irish brewed version, and it has been described as being sweeter and heavier than regular FES. [45] The British market is supplied with both the Irish and the Nigerian brewed variants of the beer, the latter of which has annual sales of £2 million. That was the concept behind the long-lived âMy Goodness, My Guinnessâ campaign. Garments for Running, Football, Rugby, Basketball, Volleyball and plenty more. [32] The use of sorghum and maize continues as it is a cheaper alternative than barley, which has to be imported, and it is less vulnerable to local currency fluctuations. His 1935 sea lion poster is among those offered at Swann, estimated at $700-1,000, as are other Gilroy animals, including a toucan, an ostrich, and a turtle who encourages you to âHave a Guinness when youâre Tired.â, The toucan became especially iconic with the âGuinness-a-dayâ campaign. [9] In 1883, the beer was produced with 85 per cent pale malt, 10 per cent amber malt and 5 per cent roasted malt. February. Guinness Foreign Extra Stout (FES) is a stout produced by the Guinness Brewery, an Irish brewing company owned by Diageo, a drinks multinational. [1], Guinness Flavour Extract, a dehydrated, hopped wort extract made from barley malt and roasted barley, is used for overseas production of the stout. [19], A new bottle design was debuted in Malaysia in 2005, and later rolled out worldwide. According to the company, Gilroy was inspired by a sea lion that he believed was smart enough to balance a pint of stout on its nose. [9] Flaked barley was introduced in the early 1950s, and the hopping rate was decreased. [26] In addition, it is produced under licence in 39 other countries. And Kat Von D, a popular American tattoo artist and reality TV star, holds the Guinness World Record for most tattoos given to a single person in 24 hours: a whopping 400! A vintage Guinness poster depicting a sea lion balancing a pint of stout on its nose is one of more than twenty Guinness posters headed to auction on February 18. In 1824, it had an original gravity (OG) of 1082. [40][41] Malaysia is the largest Asian market for Guinness, where, in 2012, the brand grew by between 10 and 15 per cent. [9] Black malt was used from 1819, and by 1828 its use had entirely replaced brown malt. You need to enter the redemption code in the promo code field. A 7.5% ABV version is sold throughout most of the world, although lower strength variants are found in some locations. FES is the Guinness variant that is most commonly found in Asia, Africa and the Caribbean, and it accounts for almost half of Guinness sales worldwide. [9] FES was originally brewed with pale and brown malts. According to the University of Maryland Libraries, which hosted an Alice exhibition in 2015 with a special section devoted to Guinness, the brewery produced not only Alice-themed ads but five Alice booklets which they sent to doctors in the UK between 1933 and 1959 to try to convince them of the beverageâs healthful qualities. Many of the posters in this collection were designed by John Gilroy (1898-1985), who worked for the Irish brewery from 1928 to the 1960s. [1] It provides extremely poor flocculation and produces relatively high levels of diacetyl in the finished beer. [46] Official imports of FES into the US were resumed in 2010, following a resurgent interest in craft beer; this was after a period of grey imports, predominantly for African and Caribbean expatriates. [34] The Nigerian breweries use high gravity brewing techniques to ferment sorghum and pale malt to 1090 OG. [17] The brewery cost over £2 million, had a 150,000 barrel capacity, and was 60 per cent owned by Guinness Nigeria, 25 per cent by the United Africa Company with the remaining shares held by local Nigerian interests. [32] Guinness in Nigeria is made from locally sourced sorghum or maize that has been heavily roasted. [25], FES is produced at Diageo owned breweries in Nigeria, Kenya, Ghana, Cameroon, Ethiopia, Tanzania, Uganda, Seychelles, Malaysia and Jamaica. [6] The product was not popular when it returned in the 1930s, as drinkers now preferred the lighter and cheaper Guinness Extra Stout. [14], Guinness export sales were mostly to ethnic Anglo Saxons and Celts prior to 1920. A stand-out smash hit of 2020 was the incredible record achieved by veteran George Hood (US) in Chicago, Illinois. The International Ice Swimming Association (IISA) was formed in 2009 with a vision to formalise swimming in icy water.IISA passion is swimming in icy waters in every location possible around our globe. Copyright © 2021 OP Media, LLC. âThat fans still adorn their walls with this poster today is a testament to the creative relationship between Gilroy and Guinness,â according to the companyâs website.Â. [28], Originally a bottle conditioned beer, FES has been pasteurised to ensure quality consistency since 1948. One thing to note, the gift card is linked to the email used during the checkout process. [2][19], In the 1960s, FES was marketed in Nigeria as "gives you power" and its consumption was linked with an increase in sexual potency. [11] It is brewed and distributed by Guinness Nigeria, which is 58 per cent owned by Diageo, with the remaining shares held by local Nigerian interests. What is the connection between this famous beer and Lewis Carrollâs 1865 novel? This was updated for 1999–2006 with the Michael Power campaign, which aired across Africa. The former US Marine and DEA Supervisory Special Agent set a remarkable fitness record for the longest time in the plank position (male) at an ab-burning time of 8 hours 15 minutes and 15 seconds.. Seeking consignments of exceptional fine and rare books and collections. [7] The beer was only brewed between October and April, which reduced acidification, and was matured in large wooden vats for up to two years, which gave the finished product greater stability. [8] To survive the long journey overseas, which was then taken by ship, it was brewed with extra hops and a higher alcohol content, which acted as natural preservatives for the beer. Travelers to Dublin are bound to see signs for Guinness beer just about everywhere they turn. [2] Originally exported to British and Irish expatriates, from the 1920s the beer began to be drunk by local populations. [25] In 2003, production of GFE was relocated from St James's Gate to the former Cherry's brewery in Mary Street, Waterford, but in 2013 production returned to St James's. [38], In 2003, a 5.5% ABV, lightly-nitrogenated variant of FES was introduced in Ghana called Guinness Extra Smooth. Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. [11] The beer was renamed Foreign Extra Stout from around 1849 onwards. Twitter's usage spikes during prominent events. [28] Amber malt continued to be added to the grist until 1940. [48] Saatchi continues to market FES in the rest of the world. Technical sportswear for men, women and children. Since most of us are mere armchair travelers right now, a spin through a selection of 26 vintage Guinness posters heading to auction later this week will have to do â and if youâre in the market, you can nab one just in time for St. Patrickâs Day. [26] In Indonesia, Guinness is brewed to 4.9% ABV by PT Multi Bintang (a subsidiary of Asia Pacific Breweries), and is distributed by PT Dima Indonesia. First brewed by Guinness in 1801, FES was designed for export, and is more heavily hopped than Guinness Draught and Extra Stout, which gives it a more bitter taste,[4] and typically has a higher alcohol content (at around 7.5% ABV). [6] Total production had reached 105,000 hogsheads by 1912. Discover the Macron world! 38 - Sofi Tukker â âBatshitâ â This duo, who met at Brown University, have a lock in case the Guinness Book of World Records ever decides to add a category of âmost times the word âbatshitâ has been used in a single song.â Autotuned, syndrummed, very polished ⦠and yet really really good. [9] In 1827, the first official shipment of Guinness on the African continent arrived in Sierra Leone. [13], FES accounted for around five per cent of all Guinness production at the turn of the twentieth century, with two-thirds destined for Australia and the United States, where it was largely used as a medicinal product. Founded 2002 Address 422a Kingston Road KT1 3PB Kingston upon Thames, Surrey Country England Phone +44 (208) 547 3528 Fax +44 (208) 974 5713 E-mail The first factory in Nigeria was founded in 1962 in Ikeja, Lagos state, Nigeria while the two other factories are located in Benin City and Ogba. FES was marketed in Nigeria as "gives you power" in the 1960s. But these posters and placards, at least the older ones, are more than that; they are eye-catching, funny, even literary, and they showcase some of the best art in advertising. [26][27] Diageo has brewing arrangements with the Castel Group to license brew and distribute Guinness in the Democratic Republic of Congo, Gambia, Gabon, Ivory Coast, Togo, Benin, Burkina Faso, Chad, Mali and Guinea.
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